Disney teases Star Wars video game ad for December

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Disney and Lucasfilm have teased a Star Wars video game ad for December as part of a publishing campaign that will reveal new Star Wars products every Tuesday for the rest of the year.

As announced in an article on the Star Wars official website, the companies have launched their “Bring Home the Bounty” campaign, which will see “new Star Wars toys, collectibles, books, apparel and more” revealed weekly from now until the end of December.

Disney has given fans an idea of ​​what to expect from potential ads throughout the campaign through an interactive poster on its site. Each week the poster details different characters and memorabilia from across the franchise. However, on December 14, Disney chose to lead with the image of a gamepad, hinting that there may be a new Star Wars game announcement on the way.

Time frame showing the dates of Star Wars product announcements. Image Credit: Star Wars

Time frame showing the dates of Star Wars product announcements. Image Credit: Star Wars

While it’s unclear at this time if the announcement will contain information about an existing game or something entirely new, there are currently a number of different developers working on games set in a galaxy far, far away. With EA’s exclusive deal on Star Wars games coming to an end, it was announced earlier this year that Ubisoft is working on its own open-world Star Wars entry. In an interview with IGN earlier this year, Walt Disney Games Senior Vice President Sean Shoptaw explained that he and his team had met with Ubisoft Massive after Disney’s acquisition of Fox, which included a project of Avatar video game that was already in development.

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Although EA’s exclusivity agreement on the Star Wars franchise is about to run out, that in no way suggests that the publisher is drifting away from the universe. Earlier this year, EA CEO Andrew Wilson made it very clear that Star Wars had been very profitable for the company and confirmed that he would continue to work on games set in the universe. One game we can seemingly count on from EA is a sequel to Jedi: Fallen Order.

Aside from that, Quantic Dream is also rumored to be developing its own Star Wars game and it was revealed during Sony’s Playstation Showcase that the Aspyr team is remaking Star Wars: Knights of the Old Republic “from scratch” for modern consoles. The KOTOR remake will be released for PS5 as an exclusive console at launch alongside a PC release, although at present, the game does not have an official release date.

Whether or not on December 14 will delve into one of the previous projects, or if it will tie into something completely different, is anyone’s guess. For now, though, you can check out this week’s “Bring Home the Bounty” announcement that revealed a range of Star Wars Funko Pops, action figures and clothing.

Jared Moore is a freelance writer for IGN. You can follow it on Twitter.




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