After Microsoft / Activision deal: EA will be bought next, experts believe

If Microsoft buys Activision Blizzard, EA could next be acquired by a big company like Apple or Amazon.

Microsoft is set to buy Activision Blizzard in an unprecedented acquisition at a cost of nearly $70 billion. The experts at the Financial Times believe that this could ensure that the competition also begins to bag similar deals. They see publisher Electronic Arts as the most likely candidate in the gaming space to be targeted by one of the tech giants.

Activision Blizzard, Zynga and next EA?

After the recently announced takeovers of Activision/Blizzard by Microsoft and Zynga by Take-Two, it is quite conceivable that the consolidation of the gaming market is now really gaining momentum. That would mean that more and more publishers and studios are gradually being bought up by a few large companies, which then make up the market among themselves.

You can read more about the mega deal between Microsoft and AB here:

Will EA be bought next? the Financial Times believes that with the planned deal between Microsoft and Activision Blizzard, almost anything is now possible. Other big publishers are also likely to be taken over by even bigger companies soon. The question remains when, which and by whom. The financial experts have identified EA as a possible candidate (via: PushSquare).

EA is a special case, because success also depends on licenses like FIFA and most games are deliberately released on as many platforms as possible, but according to the experts EA still has the greatest potential to be taken over. In addition to the extremely successful sports games, Electronic Arts also owns well-known brands such as The Sims, Apex Legends, Battlefield, Plants vs Zombies, Dead Space, Need for Speed, Titanfall und Dragon Age.

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Speaking of Dragon Age: Part 4 is in development:

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More on the Microsoft/Activision deal:

EA is more likely to be swallowed up by a tech giant: However, the Financial Times assumes that EA could not be bought by Microsoft, but would be a candidate for takeover by another tech giant. Companies like Apple, Amazon, Google or Netflix could be considered to be able to stand up to Microsoft. Sony is also in the process of strengthening its own exclusive portfolio, but is unlikely to be a buyer of EA.

We know that the Activision Blizzard purchase and the issues surrounding it are hotly debated topics. We ask you to always have respectful and constructive discussions with one another. Hence Now the question: how likely do you think it is that EA is next?