Diablo Immortal is torn apart – but it is a financial success for Blizzard, especially in Germany
Blizzard’s new game, Diablo Immortal, is getting horrible player reviews on Metacritic and drawing many negative reactions, mostly for its Pay2Win mechanics. But according to the first reports, the game has already made more than 10 million US dollars in sales in just a few days. And that’s not even including the PC version and the revenue from China.
This is the negative reaction to Diablo Immortal:
- Developer Blizzard launched its mobile game Diablo Immortal on June 1st. The game was originally unveiled at BlizzCon 2018 under curious circumstances
- The discussion in the gaming world about the game is overwhelmingly negative: on Metacritic, the game has received 62% from reviewers on PC and 75% for iOS, but a disastrous 5% from users each. Above all, Pay2Win discussions overshadow the reception of the game.
- Still, the game appears to be a financial success for Blizzard.
German expert says: “Diablo Immortal is incredibly good and one of the best mobile games, but…
How much money has Diablo Immortal made so far? There are first sales figures. It should be noted that the numbers refer to the two mobile versions (iOS, Android) and apparently do not include China. China is expected to become an important market for Diablo Immortal:
- Diablo Immortal made $793,678 in the first 24 hours
- On June 6th, after 5 days, it was already 6.3 million US dollars
- The appmagic website reports that the game has already sold more than 10 million US dollars
So you can see: The negative press does not seem to lead to a slump in income after a few days, it remains constantly high, but rather increases.
We show you the 6 classes of Diablo Immortal – in our tier list for Diablo Immortal you can see who is currently ahead:
Every 12 euros that Diablo Immortal earns comes from Germany
Where does the game make money? The income on mobile is distributed like this (via appmagic):
- 46% US
- 19% South Korea
- 8% Japan
- 6% Germany
- 3% Canada
- 18% other
China doesn’t seem to be included in the figures yet.
Make huge sales with €1 microtransactions
What sells the most? According to data from sensor tower In the App Store (iOS), it is mainly the small microtransactions that are bought. The first 3 places of purchases are occupied by:
- Beginner package for €0.99
- Empowering Battle Pass €4.99
- Find: Mad King’s Breach €0.99
In 10th place comes a real breaker: “Package with 1650 Eternal Orbs” – €24.99
South Korea has the highest interest in Diablo Immortal in the world
Where do you particularly like the game? According to the Google Trends website, Diablo Immortal is extremely popular in South Korea in particular: about 3 times more popular than in Germany.
On the South Korean gaming site Inven, there are exactly the same discussions about Diablo Immortal in the comments as in Germany: It’s about Pay2Win, that you can have fun without it and that some don’t care about the game – they’re waiting for Diablo 4.
In South Korea, people are surprised at the “YouTubers from overseas” who are said to be putting millions of US dollars into the game.
In South Korea, the game is so popular that Blizzard is running special promotions. They team up with Burger King, for example:
Diablo Immortal is even more popular in Germany than in the USA, where so much money comes from. The Germans seem to have a soft spot for Diablo.
Blizzard says #1 in downloads
How’s the downloads going? For the first 48 hours, Diablo Immortal was the number one store on Google – Blizzard then reported it was also number 1 on Apple’s AppStore.
According to appmagic, the game has already achieved over 5 million downloads as of this writing.
In Germany, Diablo Immortal is still number 1 in the AppStore for games.
Diablo Immortal is out on June 8th in the US. dropped to 2nd place and is now 4th. The hype seems to be waning, maybe because of the negative reactions.
Twitch streamer sinks €6,000 into Diablo Immortal, plays 13 hours – doesn’t get the item he wants
Reference-mein-mmo.de
