YouTube has managed to lure content creators away from its competitors. With the Introduction of advertisements the company wants to continue to support the shorts creators and provide additional advertising revenue.
Since launching in 2020, has YouTube Shorts to the serious Competition for TikTok developed. With more than 1.5 billion viewers, the Alphabet subsidiary succeeds YouTube a rapid catch-up. The main reason for this could be that YouTube lured its content creators with lucrative deals.
Noisy The Verge were last year $100 million in short fonts brought to life. Depending on how successful the videos are, creators can earn up to $10,000 per month.
YouTube Shorts: New Opportunity for Advertisers
YouTube’s plan seems to be working. During TikTok in September 2021, according to TechCrunchhad 1 billion users, YouTube Shorts already had in April 1.5 billion users. This brought the platform 30 billion views a day.
Thanks to the $100 million Creator Fundit was possible for YouTube, its Financial support for content creators. But since this was not intended as a long-term solution, other ways must now be found. A February blog post explored additional ways creators can continue to monetize shorts. Alphabet CEO Ruth Porat announced in April:
“We are testing short film monetization and initial feedback and results from advertisers are encouraging.”
What are YouTube Shorts?
With YouTube Shorts, users can create short videos directly from their smartphone. By lining up several clips, you can short videos up to 60 seconds long to be created. In this way, content creators should be able to reach new viewers, similar to TikTok and Instagram Reels.
We found a video that explains the YouTube Shorts in more detail: