Netflix confirms new subscription with commercial breaks
Now it is official
The rumor about a new Netflix subscription with advertising has been confirmed. CEO Ted Sarandos provides details.
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The rumor of the last few weeks around a advertising-based subscription to Netflix has now been confirmed. In the future there will be a fourth price level for the streaming service, which will work with the integration of commercial breaks.
Netflix co-CEO Ted Sarandos made the announcement at the Cannes Lions advertising festival on Thursday Hollywood reporters to. The cheaper and advertising-financed offer is intended to win new customers and thus make up for the losses of the last few months.
“We left a large segment of customers off the table, which is the people who say, ‘Hey, Netflix is too expensive for me and I don’t mind advertising. We’re adding an advertising layer; we’re not adding advertising to Netflix like you are adding today We’re adding an ad layer for people who say, ‘Hey, I want a lower price and I’ll see ads’ explained Sarandos in an interview.
So the rest of Netflix remains ad-free. Sarandos also stated that the company was already in Discussions with potential advertising partners located. However, he has not yet announced how much the new subscription will cost, when it will be available or how many commercial breaks there will be.
Sarandos also doesn’t completely rule out a possible takeover of Netflix by another company, but states that they return to growth under their own steam want. However, he describes the company’s recent share price decline as “part of the inevitable ups and downs in the fledgling online streaming business”.
According to the CEO, the streaming market still has a lot of potential for success and growth. However, the company only recently 300 employees laid off, mainly in the United States. The magazine reported Variety. Whether advertising could be the salvation for the company, so we have to show ourselves.
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Reference-www.pc-magazin.de
