$1 million a day – Diablo Immortal is Blizzard’s new cash cow

Diablo Immortal: No release on July 7th in China - Tweet as the reason?  (1)

Blizzard’s action role-playing game, Diablo Immortal, has faced criticism since it was announced for moving the fan-loved Diablo franchise to mobile devices. And the criticism got even bigger after the release, when many realized how the Free2Play Diablo title is monetized.

To date, this has not stopped the developers from changing the prices in the shop or the mechanics of the shop items for real money. Because as it turns out, the mobile offshoot of Diablo has become the desired cash cow that Blizzard had hoped for. As before Mobilegamer.biz reports, AppMagic data shows that Diablo Immortal generates $1 million every day. And that number may still be too low.