$1 million a day – Diablo Immortal is Blizzard’s new cash cow
Blizzard’s action role-playing game, Diablo Immortal, has faced criticism since it was announced for moving the fan-loved Diablo franchise to mobile devices. And the criticism got even bigger after the release, when many realized how the Free2Play Diablo title is monetized.
To date, this has not stopped the developers from changing the prices in the shop or the mechanics of the shop items for real money. Because as it turns out, the mobile offshoot of Diablo has become the desired cash cow that Blizzard had hoped for. As before Mobilegamer.biz reports, AppMagic data shows that Diablo Immortal generates $1 million every day. And that number may still be too low.
Diablo Immortal generates $1 million a day from mobile alone
Good 10 million installs records Diablo Immortal after the release on June 2, 2022. In the first week after the start there were almost 7 million installations. Even if many have deterred the game from the real money shop uninstalled, there was Days when gamers spent a total of $2.4 million in one day, according to AppMagic data.
30 days after the release, Blizzard made $48,988,970 with Diablo Immortal. This is an astounding sum, but this data is not complete. The profit for the developers is likely to be significantly higher. The shares that the app stores receive on mobile devices have already been deducted from this almost 50 million dollars That doesn’t even include revenue for the PC. Alone crazy Twitch streamers like Quin spent $15,000 on PC.
And the launch in Asia is yet to come
Even more astonishing with these high profits is that in addition to the earnings from the PC version, the entire Asian market is missing, which one certainly had in mind when developing a mobile game. In Hong Kong, Indonesia, Macau, Malaysia, the Philippines, Singapore, Taiwan and Thailand, Diablo Immortal for PC, Android and iOS will not start until July 7, 2022. But the Chinese market will be there due to a social media faux pas may not conquer.
In the mobile sector, by the way, these are “rookie numbers”, as they say nowadays. front runner for microtransactions Genshin Impact, which generates around $1 billion every six months (only via mobile).
That’s certainly not the news Diablo fans want to hear, who have rebelled against Diablo’s mobile offshoot’s crude monetization system in hopes of avoiding the same in future Blizzard games. With a view to Diablo IV, which will not be a mobile game, the developers give the all-clear. According to Blizzard, Diablo IV will have a shop, but it should be there cosmetic items only can be purchased.
Source | kotaku
Reference-www.buffed.de
