Amazon Prime Day, Amazon’s annual deal event exclusively for Prime members, is available from July 12th. again for 48 hours. There is one special feature this year: for the past two years, it has been almost impossible for graphics cards to be offered at a discount as part of Prime Day or Cyberweek. That could change in 2022, because the warehouses are full and the prices for Radeon RX 6000 and Geforce RTX 3000 have been falling steadily since the beginning of 2022.
Situation on the graphics card market
The average prices for current RTX 3000 and RX 6000 graphics cards have been falling since the beginning of the year. While prices in January were still on average 80 percent above the RRP, a situation has now been reached where street prices basically correspond to the recommended retail prices. In addition, the used market is flooded with many graphics cards from the mining scene, since mining Ethereum and Co. is becoming less and less interesting due to the price losses. Used graphics cards are said to be selling for 50 percent less than they were a few months ago.
In addition, there is the difficult phase for GPU manufacturers and board partners when transitioning to a new generation. In all likelihood, new graphics card generations, Geforce RTX 4000 (“Ada Lovelace”) and Radeon RX 7000 (“RDNA3”) will arrive in autumn, and overhangs in the shipper’s warehouses should be reduced as far as possible before the launch. It is not without reason that Nvidia has been running campaigns such as “In stock & ready to play” or “Back in Stock” for some time, where RTX 30 graphics cards are specifically advertised. Board partner KFA2 recently even advertised “official price reductions” for two RTX 3080 graphics cards.
ASRock Radeon RX 6800 Phantom Gaming D 16G OC
So the stage is actually set for Prime Day at Amazon. On paper, it would be almost negligent if Nvidia and its board partners didn’t use the big Amazon sales show to get the stocks a little empty – as long as there wasn’t another disastrous sales campaign like the Zotac RTX 3080 Trinity, which resulted in thousands of cancellations. However, one has to honestly admit that with the recent price reductions, mail-order companies such as Mindfactory or NotebooksCheaper have made a positive impression. Amazon does occasionally have good prices to offer, especially via the Marketplace, but others are usually ahead. It should be exciting to see if that changes on Prime Day 2022. If so, you are guaranteed to find relevant information on PCGH.de. Important: All Prime Day offers on July 12th and 13th are only available to Prime members. There is currently a free 30-day trial subscription for Amazon Prime.
Do you think Amazon will also use Prime Day for graphics card deals? And are you currently on the lookout for graphics card offers or are you waiting for the new GPU generation? Use the comment function and let us know what you think. You must be logged in to PCGH.de or the Extreme forum to comment. If you don’t have an account yet, you can consider registeringwhich brings many advantages.