The fact that not all iPhone 14 models will get a new processor has been discussed for a long time. However, an Apple insider has now announced that this should also be the case with future generations. Accordingly, only Pro models would be equipped with the latest chips.
Apple’s new A16 chip will probably only be found in the Pro versions of the iPhone 14, the standard models should still have last year’s A15 on board. So far, so well known. However, Apple insider Ming-Chi Kuo now claims that this should always be the case in the future. According to reports, new chips should only be available for the more expensive Pro models of each new iPhone generation 9to5Mac citing Kuo’s blog.
New chip, new camera, new design only for iPhone 14 Pro & Pro Max
Apple is expected to introduce four new iPhones in the fall: the iPhone 14, the iPhone 14 Max with a larger display, the iPhone 14 Pro and the iPhone 14 Pro Max. While the two standard models share the same design as the iPhone 13 and only minimal Should receive technical upgrades, the iPhone 14 Pro and the iPhone 14 Pro Max should get a new display design, camera upgrades and the new A16 chip.
This wouldn’t be the first time that Apple has made clear differences between the models with a new iPhone generation. As early as 2017, the group introduced the iPhone X with new technologies such as Face ID, while the iPhone 8 models released at the same time came onto the market as slightly revised versions of the iPhone 7.
Apple’s new business strategy?
While Kuo initially suspected that supply bottlenecks could force Apple to rely on the old chip for the standard iPhone 14 models, he now thinks differently. The expert suspects strategy behind it. In his opinion, Apple wants to increase the demand for the Pro versions in this way.
Instead of the originally assumed 40 to 50% share of all new iPhone sales, the iPhone 14 Pro and iPhone 14 Pro Max could have a share of around 60%. If Apple sticks to this strategy, the average revenue per iPhone generation would probably increase significantly.