Diablo Immortal: Blizzard Boss Defends Controversial Microtransactions

Diablo Immortal (Rollenspiel) von Blizzard Entertainment

Since its release in June, Diablo Immortal has been heavily criticized for its pay-to-win principle. In an interview, Blizzard CEO Mike Ybarra shares his personal opinion.

The community is still divided: one part enjoys the extraction optimized for mobile devices, while others demonize Diablo Immortal because of its controversial microtransactions. The fact that these are not so “micro” is shown by the expenses of various streamers, who had already invested thousands of dollars and euros in the game after just a few days.

Diablo Immortal: What does CEO Mike Ybarra say about the pay-to-win criticism?

In an interview with the Los Angeles Times Blizzard boss Mike Ybarra thought it was high time to break a lance for Diablo Immortal. In his opinion, the microtransactions are just one way to make the game more accessible. “When we think about monetization, it’s like, at the highest level, ‘How can we give hundreds of millions of people a free Diablo experience where they can do literally 99.5% of everything in the game?’ Ybarra told the LA Times.

The CEO also defended the approach to implementing microtransactions. These would only become noticeable in the later stages of the game. “Monetization only comes in the endgame,” he explains in an interview. The philosophy would always have been to provide great gameplay and make sure hundreds of millions of people could play through the entire campaign. From that point of view, it feels really good for him to see Diablo Immortal as an entry point into the franchise.

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While Blizzard claims most players don’t spend any money on the game (no specific stats are available), Diablo Immortal’s microtransactions alone have brought the company a whopping $24 million in just two weeks.

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