Netflix: Cheaper subscription with advertising should come in early 2023

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from Karsten Scholz
In the course of Netflix’s latest annual report for the second quarter of 2022, there was new information on the introduction of advertising on the streaming platform. We have summarized the most important findings for you.

Public companies like Netflix don’t have it easy. As soon as the high flight is over and the numbers start to fall, unrest spreads. The share price falls. Suddenly doomsayers appear everywhere, reporting that the end is imminent. And of course things need to be done in a timely manner to reverse the trend. Some of Netflix’s solutions: Account sharing should be prevented or monetized if possible, and it should in the foreseeable future a subscription additionally financed by advertising give.

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New information about the advertising subscription

In the wake of the recent Netflix’s Annual Report for the Second Quarter of 2022 there was now new information about the planned advertising subscription. Co-CEO Ted Sarandos explained in the earnings callhow the promotional subscription will look like:

  • Apparently, in addition to the previous subscription variants, we can expect a new subscription tier with advertising, which will be cheaper than the “normal” subscription without advertising. However, this new advertising subscription is probably not supposed to offer the entire scope of Netflix. It is currently unclear which content is not available in this subscription.

It is clear that the new advertising subscription will not be introduced until the beginning of 2023, in a few selected countries (which again have not yet been mentioned). In this way, those responsible for Netflix want to collect some customer feedback before launching it worldwide.

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