Before the launch of the iPhone 14, Apple apparently wants to position itself more broadly to counteract future supply chain problems. The company has allegedly selected another supplier called SG Micro for this.
The global supply chain problems are also affecting Apple, among others. When the iPhone 13 was released, customers initially had to put up with considerable waiting times due to missing components. Since the world market has not relaxed since then, this danger should also exist with the iPhone 14. Apparently, Apple is already trying to counteract potential delivery problems with the new iPhone.
iPhone 14 with SG Micro components
According to the analyst Ming-Chi Kuo, a new supplier is used for the iPhone 14: The Chinese company SG Micro is said to have recently passed the relevant qualification tests, so that it can now supply components to Apple. Specifically, it should be about power management ICs (PMICs), which are responsible for the charging electronics and the provision of a constant operating voltage. For Apple, this step probably means that potential delivery problems with existing partners can be better compensated. In this context, according to Ming-Chi Kuo, the company will increasingly buy more ICs from SG Micro in the future in order to reduce its dependency on other suppliers. The price should also play a role – apparently the components from SG Micro are relatively cheap.
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While Apple reduces the risk of production problems with the iPhone 14 through the new supplier, the order should also be of great importance for the new supplier. According to Ming-Chi Kuo, in addition to the sales generated in this way, passing the qualification itself has an advantage. It therefore confirms that SG Micro has the capabilities of a Tier 1 supplier and can therefore also manufacture products for the server or automotive market, for example.