Logitech’s new Aurora Collection is designed to appeal specifically to women

Logitech's new Aurora Collection is designed to appeal specifically to women

With the Aurora Collection, Logitech has introduced a number of new products that are specifically designed to appeal to women and are “designed across genders”.

The Aurora Collection stands out for its design and color options, it includes several different products.

Based on community feedback

“The Aurora Collection was conceived based on feedback from gamers across the community and brought to life by a team of mostly female innovation, design, engineering and marketing leaders at Logitech.”

According to Logitech, aspects such as comfort (longer hair, glasses, earrings and smaller hand sizes), accessibility (softer tones, translucent materials, more soothing lighting) and playfulness (accessories in additional colors) were important when designing.

The Aurora Collection consists of the following products:

  • Logitech G735 wireless gaming headset – 229 euros
  • Logitech Wireless Gaming Keyboard G715 – 199.99 euros
  • Logitech G713 TKL gaming keyboard – 169.99 euros
  • Logitech G705 Wireless Gaming Mouse – €99.99
  • Blue Yeti USB microphone – 139.99 euros



Reference-www.eurogamer.de

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