Nice and cheap: CGI influencer is supposed to entertain gaming fans

The concept of influencers is no longer a foreign word to most people, even if the associations are not always positive. They are people who should influence us as subliminally as possible; about opinions, products or even politics. But one thing is for sure: influencers have been an important one for years marketing move for many companies, but influencers have one disadvantage – they are fallible and you cost a lot of money.

Influencers in the Shell

The South Korean Gaming group Krafton but has found a very simple solution to the problem of imperfect and too expensive human advertising media: simply develop a virtual influencer yourself. She wears, does and says what the company wants. She cannot get involved in scandals, she never gets sick, and most importantly, she is one thing – namely significantly cheaper than real influencers. Krafton introduced Ana for the first time in June 2022 and expects her to be a pretty social media influencer who produces her own music, moderates e-sports events and always sends the right advertising messages out into the world.

With her youthful appearance and her artificial intelligence, the virtual lady is primarily intended to appeal to the demographic market Generation Z conquer; the target group that is hardly influenced by magazines and television anymore, but likes to spend time on social media.

Ana as a pretty advertising face only comes “alive” through the technologies that are in her: face rigging should miss her credible facial expressions and Deep Learning Technologies should let them learn independently until they can at some point also handle more complex tasks autonomously.

No future vision

However, the idea of ​​virtual influencer figures is not new. In the East Asian market, many companies already had the same idea – sometimes more, sometimes less successful.

Square Enix flopped in 2016 with their idea of ​​making Lightning their advertising face. Even when she advertised for the Louis Vuitton fashion label, she disappeared again after a short time.