After Sony’s controversial announcement to raise the price of the PlayStation 5, Microsoft and Nintendo are now also speaking up.
This week, Sony announced that it would increase the price of the PlayStation 5 going forward. According to its own statements, Nintendo sees no reason for this and will retain the current price model of the Nintendo Switch.
Shortly after Sony announced it would increase the price of the PlayStation 5 by €50 in different regions, Microsoft spoke up and said there would be no Xbox Series X price increase. The third major console manufacturer, Nintendo, like Microsoft, sees no need to adjust the price of its own hardware.
Nintendo’s UK office conceded VGC the following statement:
“As our President Mr. Furukawa announced at the 82nd Annual Shareholder Meeting in June:
“We do not comment on pricing strategies, however we have no current plans to change the price of our hardware due to inflation or increased procurement costs in individual countries. We will carefully consider and discuss our pricing strategy going forward.”
While the retail price is always determined by the retailer, according to Mr. Furukawa, Nintendo has no plans to increase the retail price of the hardware.”
Despite lower sales figures year-on-year, according to Nintendo due to a lack of components, the all-clear is given here too and Sony is alone with the price increase. It remains to be seen to what extent that will influence the sales figures and decisions of the players and may even end up being harmful for Sony.