Samsung Electronics Co., Ltd. today revealed Fun Mode, a feature that integrates Snapchat’s AR lenses into the series’ proprietary camera app. Galaxy Ahas been used more than 2.5 billion times, since it was first released in 2021.
With Fun Mode, Galaxy A series users can take photos and videos from the proprietary camera app, applying different filters and effects fun and extravagant that allows them to turn any moment into entertaining and unique content to share with friends or upload to their social networks.
Fun Mode is the result of a joint project developed by Samsung and Snap in order to offer the latest technology in the service of creating enjoyable experiences with the camera. This mode offers a series of real-time generated augmented reality effects powered by Snap Camera Kit, which are applied to videos captured with the Galaxy A camera. Now, it has also expanded to Galaxy F and M series devices..
“Galaxy users are constantly looking for new ways to express their creativity,” said Woncheol Chai, executive vice president and head of experience planning team at Mobile eXperience Business, Samsung Electronics. “Samsung is constantly innovating to enable users to do more of what they love. That’s why we continue to grow our partnership with Snap, one of the largest and most creative augmented reality platforms, so we can explore new enhancements and bring one of the best camera experiences to more users.”
Samsung and Snap have been working to offer users around the world more engaging experiences with local characteristics. In 2021, they launched region-specific AR lenses in India, and have since expanded to other countries, including Germany, Indonesia, Brazil, the Philippines, and Mexico.
“Glasses are the resource with which more than 250 million Snapchatters interact with AR every day, and we’re thrilled that these activities delight and resonate with the Samsung Galaxy community,” said Ben Schwerin, Senior Vice President of Content. and Snap associations. “Integrating the Camera Kit into Samsung Galaxy’s proprietary camera is an opportunity to collaborate on compelling local AR experiences and bring them to Galaxy users around the world.”
In addition to the Galaxy A series, Samsung has also added camera attributes to the Snapchat app on Galaxy flagship devices, allowing users to enjoy better resolution along with innovative features like Super Night (super night) and Smooth Zoom (soft zoom), for stunning photos and high-quality content.