WoW WotLK Classic is out of the way – isn’t Blizzard getting bogged down anymore?

In our editorial team, it feels like good manners to choose topics on which you want to write an article at some point. And then to forget them. Most of the time it’s dug out again and turned into a column. Like this topic (which is somehow degenerate, mea culpa not). Sometime in July 2022 I wrote on my to-do list: “Will Blizzard lose the WoW overview?” The idea for this column, or rather this question, came from the relatively long-lasting uncertainty of Classic fans as to when exactly the XP buff for the TBC Classic server would be activated.

The topic developed into a kind of running gag within the community, which eventually degenerated into the fact that the Classic Reddit was taken over by countless posts and memes about “XP buff still not active” every week at the time of the ID reset. And I myself, as the author of some news on this very subject, began to wonder whether Blizzard’s developers still have something like an overview of timings, timely announcements and more … for the four different WoW versions that were playable live at the time, and for the two alpha/beta versions that also had to be further developed. The term insufficient organization paired with inadequate communication, or the feeling that Blizzard has hopelessly overreached itself at times, certainly didn’t just form in my head.