PlayStation gets criticism for loyalty program – Support should favor players at the highest level
PlayStation Stars, Sony’s new loyalty program, launched in Japan in September. But there is already criticism because some players are given preferential treatment by customer service.
What is this program? PlayStation Stars is a loyalty program for PS4 and PS5. All members have the opportunity to collect loyalty points, which they can then spend in a catalogue.
If you’re a PS Plus subscriber, you’ll also get points when you buy games from the PS Store. The program started in Asia at the end of September and is scheduled to follow in October in Europe and North America.
The program is divided into four stages. Members then have the opportunity to progress from level 1 to level 4 by collecting 128 trophies and purchasing at least four games from PlayStation Store. Completing campaigns and playing different games should also be rewarded.
You’ll soon be able to collect digital rewards on PS4 and PS5 – but gamers are asking for something completely different
Criticism of PlayStation Stars for preferential treatment
Why is there criticism? PlayStation Stars is currently available in Japan, and early gamers there have had negative comments about the system. Like the online magazine VideoGamesChronicle.com reported that PlayStation Stars members who have reached level 4 will be treated with increased priority in the chat order when contacting Sony Customer Service. This realization didn’t sit well with some players in Japan:
- Akutarosu via Twitter: “Customer support must be the same. There are people who just like a few titles and play them, and there are players who don’t have a lot of money or time to spare.”
- yossy_44 via Twitter: “I don’t think prioritizing customer support is a good idea. I bought a PS5 just for Final Fantasy 16 – is it okay for someone like that to be postponed?
- yamatospirit via Twitter: “It can’t be that you get unequal support.”
- koshifurinyodo via Twitter: “They say the more you play with it, the more you care about customer support, but the more you play with it, the less you care about customer support. Something’s not quite right there. Prefers beginners who are new to the game.”
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What are your thoughts on the customer service prioritization of players who have reached level 4 on PlayStation Stars? Would you like support to give priority to people who play a lot and buy a lot of games, or do you think everyone should be treated equally? Write it to us here on MeinMMO in the comments!
Are you a loyal PlayStation customer and also have a valid PlayStation Plus subscription? Then you can look forward to three new games in October.
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