Minecraft: Marketing Pros Discuss Dream’s Face Reveal – More Hype Than Elon Musk, Joe Biden and the Weather

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At Minecraft, YouTube star Dream has shown his face after 8 years. Marketing pundits debate the implications of this action. For them, this is a prime example of how to generate hype. It opens up a lot of new opportunities that Dream is now showing his face – but he also has to live with the fact that he is the focus of attention for a short time and millions of people judge his appearance.

What has happened there?

  • Minecraft YouTuber Dream appeared behind a mask showing a smiling face for 8 years. Nobody knew the person or the face behind the mask.
  • Dream’s popularity has grown steadily over the past 3 years, becoming popular with Minecraft videos of a “manhunt”. Even a cheating scandal didn’t change that.
  • After several announcements and dozens of videos in which celebrity influencers reacted to his face, Dream now revealed his face to the public on October 2nd. The video already has over 35 million views.

Minecraft: 14 million sees YouTube star Dream showing his face after 8 years – wants out of the bunker, to be human

Who is discussing this? On the platform linkedin Reed Duchscher (33) created a post about it: He is the manager of Mr. Beast, so he has one of the biggest YouTube stars in the world under contract. He is considered one of the most influential talent managers and agents working with YouTubers worldwide.

He uses the figures from the Google Trends platform to show how extreme the hype surrounding Dream was at the time of the face reveal. At this time, after Dream

  • 97 times more searched than the eccentric Elon Musk, (the Frank Thelen of the Americans)
  • 32 times more than after US President Joe Biden
  • Even 7 times more than after the extremely popular football player Tom Brady
  • There was even more search for Dream than for the weather
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This is the discussion: The manager asks people in his network what they think of the face reveal. Lots of people are speaking who are interested in marketing and content management or who work in the field themselves.

One benefit of Dream showing its face is that it now opens up so many new opportunities for it to develop its brand and produce new content.

He now has a choice:

  • He can continue to keep the mask for certain videos
  • He can use his face to do anything else he likes.
A trailer for Minecraft has 160 million views: “This is not a trailer for a game, this is for a generation”

One user says:

I think it was a great idea because he already has followers and fans and now he can collaborate with other creators.

But one user points out:

“There are so many pros and cons and we will never be able to gauge them for him. He has opened many new doors. But he also has to endure being judged by millions of people in less than a day. That’s a lot of pressure for one person. I’ve already read ugly things on the web about how he looks. I hope he means what he says in the video about being deadened to the hate because unfortunately it’s a lot he’s going through right now.”

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You don’t want to hear that when you take off the mask after 8 years.

A third user says matter-of-factly: “The number of deals with brands will skyrocket if he has a real face now.”

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In any case, the negative reactions came true, Dream got a lot, but also praise from the highest lips:

Minecraft: YouTube Star Dream Shows Face – Trolls Etch Nasty On Twitter, But Twitch’s Most Popular Woman Wants Him



Reference-mein-mmo.de