The competition leads the way: Amazon (with Freevee) and DisneyPlus (in the USA) are already working with advertising-financed channels and subscription models. Now pulls too Netflix after.
After the streaming service had a strong this year Decrease in subscribers recorded was a few months ago a cheaper subscription model announced. Netflix has now announced details of the new subscription level.
What is Netflix’s new subscription model?
This is one Extension of the basic subscriptionwhich thanks to advertising placements to a lower monthly price is offered to subscribers. The whole thing should be simple “Basic subscription with advertising” mean.
The basic plan with ads aims to offer the features of the traditional basic plan, but with a few differences. First the obvious: Per hour it should be about 4 to 5 minutes give advertisement.
The spots should average one Duration from 15 to 30 seconds have and are recorded at the beginning and during the broadcast.
Also the download function is no longer available and some movies and series will “not available for licensing reasons”. According to Netflix, however, they are working on expanding the program in this regard.
In addition, both the basic subscription and the new basic subscription with advertising should have a 720p/HD video quality feature. So far, the basic version had a standard resolution of 480 pixels.
As usual, the new subscription model is intended for several TV and mobile devices available be and can changed or terminated at any time will.
When is the advertising-financed subscription coming and how much does it cost?
The basic subscription with advertising is in total 12 countries be available. In Germany, the model starts on November 3, 2022 at 5 p.m. Of the monthly price amounts to 4.99 euros. That’s 3.00 euros less than the normal base price. For everyone who already has a subscription – whether basic, standard or premium – nothing changes unless you want to change your subscription.
“We are confident that with Netflix starting at EUR 4.99 per month we have a suitable offer for everyone at a suitable price. While we’re still in the early stages, we’re excited about user and advertising industry interest and excited for what’s ahead.”