Sky: Price increase for existing customers announced

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The pay TV broadcaster Sky is becoming more expensive – at least for some of its existing customers. In return, the subscriptions should become more flexible.


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The next price increase is just around the corner: After Apple, DAZN and Amazon Prime, the German pay-TV broadcaster Sky has also announced that it will increase the monthly prices for its subscriptions. Existing customers whose initial one-year contract is expiring are initially affected, as a Sky spokesman told the portal DWDL announced.

Accordingly, Sky is aware that price increases are never welcome. Efforts are therefore made to keep these as low as possible while at the same time “offering the content that our customers love and the flexibility in choosing the right package.”

However, the company has not yet announced how much more expensive the Sky subscription will be in the future. The increase depends on the selected packages and the previously granted discounts on the subscription. However, it is certain that the price increase will be between one and ten euros per month, but should be an average of five euros more per month.

The change should only apply after the minimum contract period has expired. In addition, the subscriptions will be expanded to include the option of flexibly terminating the contracts at the end of the month. The reason for the step is the increased costs for program licenses and technical infrastructure.

At least new customers don’t have to fear any changes to the price structure. Here Sky refers to ongoing promotions with discounts that apply to the first twelve months. Only after the end of the first year does the price increase of the subscription take effect. The affected existing customers should be informed by email and letter by the end of the second quarter of 2023.

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31.10.2022 from
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