Fan complains about the new Need for Speed, EA defiantly insults him, now regretfully apologizes
EA requires additional money for the early access of the new Need for Speed Unbound. One fan didn’t like the marketing strategy and addressed it on Twitter. The publisher’s account reacted snotty and now says that the reaction was too harsh.
The essentials in brief:
- The new Need for Speed Unbound will be released on December 2nd, 2022 in a pretty crazy comic book style. Anyone who pre-orders the more expensive “Palace Edition” for 80 euros can get started on November 29th.
- One user slammed it as “not cool” and even “exploitative” to demand more money from the loyal fanbase just to get early access (via Twitter).
- The official Need for Speed Twitter account responds with a clumsy, “milkshake brain.” The situation escalates.
What is this argument on Twitter? The user and the official account continue to bicker on Twitter. Insults from the (former) fan follow, as well as the news that he will probably no longer buy the game. Need for Speed answers quite snotty:
“I don’t read all of that. Sorry that happened – or congratulations.”
This all happened on November 21st, so just a few days ago. All related tweets have since been deleted, but screenshots of the conversation are still circulating to document the dispute. EA is now responding with an apology on Twitter.
Check out the Need for Speed Unbound announcement trailer here:
EA apologizes for the excess: “That went too far”
In a tweet on November 24th, the official Need for Speed account justifies itself. The apology states:
We’ll admit we got a little carried away by the hype surrounding the launch, and some of our recent social media responses went too far. To the fans we offended, we apologize. We’ll see you here next week.
While some replies to the new tweet explain that something like this doesn’t work at all for a company, a surprising number of users stand up for EA. It says something like: “That didn’t go too far. Don’t apologize or punish the guy who did this. Bullies should not be tolerated or coddled. [Der Nutzer] deserves every letter.” (via Twitter)
Others defend the operator of the Need for Speed account as the “most humane admin”, people are only too easily offended. One person is even demanding a raise for the man in charge.
With all the hate that developers constantly experience on Twitter and social media, according to another user, it is only justified to fight back once in a while.
However, we do not know what happened behind the scenes at EA and whether the person responsible was allowed to keep his job.
There are always mud fights on Twitter, but usually only between users and less often with official company accounts. The founder of the platform is a little ashamed of this:
Twitter Founder Says He Regrets His Contribution to Today’s Internet: ‘It’s My Blame’