WoW: Blizzard answers (himself?) to criticism – questionable Dragonflight advertising
In order to draw attention to the new WoW expansion Dragonflight, those responsible at Blizzard have once again put a lot of effort into it. However, the short promotional clips on Twitter and Facebook raise some questions.
In 18 years, World of Warcraft has always announced its expansions with various interesting promotions. For example with giant orc axes in Times Square or about TV advertising like the faction conflict in BfA. For Dragonflight, those responsible at Blizzard have brought prominent support for their promo clips on board with Pedro Pascal, David Harbor and Lana Condor.
The Dragonflight promotion also included some clips and pictures on Twitter and Facebook, which seem quite questionable compared to previous promotions. The clips and images show anonymous comments from players criticizing Dragonflight features and are countered by the developers as a kind of gotcha moment.
Questionable Facebook and Twitter promotion for Dragonflight
Among other things, a tweet from an anonymous user is shown on Twitter, which says: “You will use dragon riding once and then never again”, followed by a clip from Blizzard showing an epic dragon riding video. The anonymous tweets appear to be fabricated, at least we have not been able to find these statements anywhere. What the developers have in mind with this action is clear. But it seems a bit strange to many players. In particular, the advertising on Facebook, which tries to emphasize the Dragonflight features in a similar way, looks questionable.
Source: Blizzard/Facebook
WoW: Blizzard answers (himself?) to criticism – questionable Dragonflight advertising (1)
Source: Blizzard/Facebook
WoW: Blizzard answers (himself?) to criticism – questionable Dragonflight advertising (2)
Source: Blizzard/Facebook
WoW: Blizzard answers (himself?) to criticism – questionable Dragonflight advertising (3)
Source: Blizzard/Facebook
WoW: Blizzard answers (himself?) to criticism – questionable Dragonflight advertising (4)
In one image, a fabricated comment is shown saying, “Is it just me, or does the content shrink with each new expansion?”. Below is a screenshot from WoW (buy now ) with the caption: “There is a certain irony in landbound mortals questioning the extent of our land”. Another screenshot responds to criticism of the lack of content with “the only thing an expansion needs is your imagination”.
Users’ Twitter and Facebook comments may all be fabricated, but as a company replying to this self-made criticism with digs doesn’t seem like the best way for an advertising campaign. What do you think of this Facebook and Twitter advertising? Smart marketing or rather questionable?
Reference-www.buffed.de
