The time to race to the top is now! Experience adrenaline-pumping moments as you speed through Lakeshore in Need For Speed Unbound from Electronic Arts Inc. (NASDAQ: EA) and Criterion Games, available now on PlayStation 5, Xbox Series X|S, and PC. The next generation of the iconic Need For Speed franchise puts gamers in the driver’s seat of their own street racing fantasy as they outrun the cops and prove they have what it takes to win The Grand, the ultimate street racing challenge. of Lakeshore.
With a totally new and unique visual style, Need For Speed Unbound melds street art elements with the most realistic looking cars in franchise history in smooth 4K resolution at 60FPS. The groundbreaking single-player campaign delivers thrills and consequences through an immersive narrative that draws fans into the city of Lakeshore as they race, collect, upgrade, and customize the world’s highest-performance cars on their way to the top of the scene.
“With self-expression at the heart of Need for Speed Unbound, we are removing all barriers,” said Kieran Crimmins, Creative Director at Criterion Games. “From unique vehicle build and customization options, collaborations with high-end fashion brands, to a soundtrack packed with artists from around the world, we are giving our players the opportunity to see themselves represented on the streets of Lakeshore as they compete. against others in this visually enhanced and stylistic new universe”
START AT THE BOTTOM AND SCALE TO THE TOP
Fans will discover the world of Lakeshore when a robbery at a family auto shop separates two friends and sets a rookie racer on a journey to win the ultimate race and recover their stolen priceless car.
Need For Speed Unbound will change the racing game genre and up the ante with:
The World is Every Player’s Canvas: As street artists creatively transforming the urban landscapes around them, players will be able to bring graffiti to life with a new artistic style as they race through the city equipped with a new set of high-energy sound and visual effects tools , such as Tags and Burst Nitros, which will reward players with a boost based on style, reflecting how they drive.
run through these streets: In Need for Speed Unbound, players will have to take risks to come out on top. The more they run, the more pressure they will generate. Fans will be able to choose how and when to risk it all, pulling big drifts on the streets, outrunning the police, or placing side bets with their own winnings against rival racers. Time is money, so players must find the fastest way to Earn enough money to participate in the weekly heats and make it to Lakeshore’s top race, The Grand.
express yourself: Pioneering brands like Palace Skateboards, AWGE, Versace, Namilia, PUMA, Balmain, Danielle Guizio, ALPHA Industries, Born x Raised, Brain Dead, Champion, EDWIN, FILA, GCDS, KHRISJOY, MKI MIYUKI ZOKU, NAPAPIJRI, Vans, and many more bring their stylistic vision to life for fans to discover through various cosmetic items, including exclusive licensed apparel to not only outfit your vehicle, but also show off your personal in-game style. Plus, they’ll be able to expand their style beyond the garage and into their real-world closet with the special Need for Speed Unbound capsule collection, featuring real-world footwear and apparel alongside Balmain and PUMA. Additional information on collaborations can be found in the Need for Speed Unbound newsroom. here.
Find freedom flowing with life: Pump up the music at any street race with a unique soundtrack directed by multi-talented artist, actor and fashion icon A$AP Rocky and his creative agency AWGE, who have also served as creative collaborators on the game. Featuring more than 70 songs by pioneering global artists who challenge the genre of the hip-hop world, the Need for Speed Unbound soundtrack features A$AP Rocky’s new song “Sh*ttin’ Me” as well as global talents like Brodinski. , Lous and the Yakuza, SCH, Alina Pash, Slikback, Villano Antillano, COUCOU CHLOE, Balming Tiger, Shirin David, Tropkillaz, and many more. The extensive song list allows new artists to be discovered as players roam the streets of Lakeshore. Fans will also be able to listen to the original mixed-genre songs composed by Brodinski, the French electronic music and hip-hop producer and founder of the French record label Bromance Records. Listen to the original songs on Spotify and the soundtrack in Spotify Y Apple Music.
Hangouts, with A$AP Rocky: A$AP Rocky will appear in-game as the leader of Meetups, a new replayable precision driving game mode that will unite the community to take over parts of the city and celebrate driving in style. Upon finding A$AP Rocky in the event, players will need to beat him at his own game to earn their custom mercedes 190e and bring it back safely to their shelters.
The race does not end with the launch! Players of Need For Speed Unbound can look forward to a series of content updates with upgrades and experience packs post-launch, as well as free access to new game modes, social features, and progression for Lakeshore Online. The first post-launch update will expand the game’s social features, while future updates will bring new game modes and features, vehicles, customization content, and more. Stay tuned for more details on future Need for Speed Unbound content.
Need for Speed Unbound is available now physically and digitally for PlayStation 5, Xbox Series X|S, and PC via the EA app, Origin, Steam, and the Epic Games Store for $69.99. Need for Speed Unbound Palace Editiona deluxe version created in conjunction with Palace Skateboards offers players exclusive content, including cars straight from their own campaigns, driving effects, a clothing pack with 20 items, decals and license plates, a character pose and skin sign for $79.99.