Amazon pays test customers for advertising tracking

On By Garmin Philip
Amazon pays test customers for advertising tracking


from Claus Ludewig –
In the US, Amazon has launched the “Ad Verification” program, which pays customers if they agree to being tracked.

In order for Alexa to be able to fulfill its role as a digital assistant, a large amount of data must be collected and evaluated. Some things happen directly on the device, others are uploaded to the Amazon servers. In general, many smartphone apps collect user data and have it analyzed by partner companies, but this rarely has any added value for the user. Amazon is now testing the “Ad Verification” program in the USA. here participants receive two US dollars per monthif in return data can be collected and evaluated.

Participants in the Amazon Shopper Panel receive $10 a month for this

Participation is currently only available in the USA and Great Britain and is by invitation only. Anyone participating in the program agrees that Amazon may log and evaluate the display of and interaction with advertisements on the smartphone. Ultimately, Amazon wants to ensure that in the future only advertising that matches the actual purchases on Amazon will be played within the Amazon apps and in the web browser. This is intended to make advertisements more relevant and help brands to better understand their customers. After all, in addition to ads on Amazon, ads that run using the AWS cloud, for example, are also tracked.

Ad Verification is part of the program Amazon Shopper Panel. This allows participants to earn monthly rewards by uploading receipts for purchases made outside of Amazon. A maximum of 10 US dollars per month can be earned in this way. Participants can exit the program at any time and delete their uploaded invoices. It is currently unclear whether the Amazon Shopper Panel will also come to Germany.

Also worth reading: Amazon probably makes a loss of 10 billion US dollars: Alexa wobbles

Collection to pay for tracking on Amazon:

  • Amazon is testing the Ad Verification program in the US. Participants receive two US dollars per month if, in return, data can be collected and evaluated.
  • Ultimately, Amazon wants to ensure that in the future only advertising that matches the actual purchases on Amazon will be played within the Amazon apps and in the web browser.

Sources: business insider, Amazon

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