Microsoft is working on a cheaper Game Pass subscription with ads
Microsoft could introduce a new, cheaper, ad-supported Xbox Game Pass tier, according to a survey.
The survey, which appeared in ResetEra seems to ask if players would be willing to pay amounts lower than the standard monthly fee for Xbox Game Pass, in exchange for some limitations on the subscription.
One option would see players pay a lower fee, but have access to Xbox’s own titles with a delay, which could be up to 6 months. A low level may also see ads embedded as part of the service, however it is unclear how these ads would manifest.
While a survey isn’t an indication of anything happening, it does suggest that Microsoft is looking for ways to expand its Game Pass subscriber base, which Xbox boss Phil Spencer has admitted has slowed down on the console, a despite strong PC adoption.
As of January 2022, Game Pass has more than 25 million subscribers, according to Microsoft. The company recently claimed, as part of the UK inquiry into its proposed Activision takeover, that it has an installed base of 63 million consoles.