The NFL is moving away from Apple TV+

Apple TV+ abandons one of its most ambitious projects!

Live sports streaming is one of the categories that Apple TV+ decided to overhaul this year. After consolidating deals with Major League Baseball and Major League Soccer, closing the deal to take over nfl rights seemed to be next. However, after months of negotiations those of the bitten apple will not consolidate the agreement.

According to the report published by the analyst Dylan Byers, Apple did not accept some of the limitations of the contract and preferred to forget about this agreement, at least in the next few years.

Apple will not own the rights to the NFL Sunday Ticket

NFL Sunday Ticket is a sports package that broadcasts NFL regular season games every week. Currently, DirecTV sells the package with packages ranging from $290 to $400 per season. However, DirecTV’s decision not to renew the license for which it pays around 1.5 billion dollars a year has been known for months.

However, the renewal of the agreement includes some limitations such as the lack of international rightsgeographic blackouts and a mandatory minimum subscription price so that the NFL don’t cannibalize your existing broadcast deals with CBS and Fox.

But after compare Apple’s partnership agreement with Major League Soccer, which includes all MLS game broadcasts on the Apple TV app for the next decade, without regional blackouts of any kind, available in more than 100 countries and in multiple languages, Apple’s decision seems logical. Above all, considering that it is an agreement for which Apple is paying about 250 million dollars a year.

With Apple out of the game, Amazon, Google (YouTube) and others could become the new partner of the sports packagewhich while it clearly requires more investment, is also of a much more popular magnitude than the NFL.