Avatar 2: Record start in Germany, 170 million USD revenue from product placement?
Avatar: The Way of Water got off to a record start in Germany. Internationally, Disney can look forward to more than 170 million US dollars in revenue alone from product placements in the second part of James Cameron’s Avatar.
On September 22nd Avatar – Aufbruch nach Pandora came back to cinemas in Germany. Parallel to the theatrical release, Disney had the movie from the Disney Plus subscription away. With the technically revised version, the group was able to take another 75 million US dollars at the box office. In December came the popular one Sci-Fi movie back on Disney Plus subscription. Since 14.12. the second part can be seen in German cinemas. In Germany there was a record start for Avatar 2: The Way of Water by director James Cameron.
Product placement revenue in Avatar 2
For the Around 1.33 million people came to the start to cinemas to see James Cameron’s new blockbuster. No other film was able to attract so many people to the cinema this year. Even the predecessor recorded just under 900,000 visitors when it opened in cinemas. In the US, on the other hand, Avatar 2 fell short of expectations. In its first three days, the film only grossed around $135 million. While this is the sixth best-selling theatrical release of December, Disney itself was counting on up to $175 million in sales.
However, as Deadline magazine reports, Disney can look forward to large revenues from product placements. For example, the German car manufacturer Mercedes-Benz spent several million US dollars on the marketing campaign and designed the Vision AVTR concept vehicle. LG is prominently placed next to the car manufacturer and has started a 3D ad for the film in Times Square, for example. Within Avatar: The Way of Water there is also an option to interact with Amazon Alexa. Who owns an Amazon Echo owns, can play suitable sound effects for the film by giving the voice command “Alexa, play Avatar Theme”. Peripheral manufacturer Razer has dedicated a special edition in avatar design to the Orochi V2 gaming mouse, and L’Oréal offers a matching make-up. Overall, Disney can over more than $170 million in sales just from product placement look forward to the new avatar. Only Spider-Man: No Way Home had more product placement revenue, at over $220 million.
Also worth reading: Box Office for Avatar 2: Viewer numbers on the first weekend below expectations, higher user ratings than its predecessor
Collection for the record start of Avatar 2 in Germany:
- Internationally, the second part of Avatar fell short of the high expectations when it was released in cinemas, but Avatar: The Way of Water had a record start in Germany.
- Around the premiere, 1.33 million people came to German cinemas to see James Cameron’s latest film. Even the predecessor recorded just under 900,000 visitors when it opened in cinemas.
- However, Disney can look forward to high revenues from product placements in Avatar 2. More than 170 million US dollars are said to have flowed through advertising partners alone. These include Mercedes-Benz, Amazon Alexa and Razer.
Sources: movie starts, deadline