Microsoft takeover should be confirmed because of TLOU series, ABK-CCO thinks
Lulu Cheng Meservey, Executive Vice President of Corporates Affairs and Chief Communications Officer at Activision Blizzard, has been making a rather…daring…thesis on Twitter for the past few hours. In her opinion, the high quality of “The Last of Us” series is the best proof that Sony does not need protection from the FTC and that the Microsoft acquisition should be waved through.
It has now been more than a year since Microsoft announced the acquisition of Activision Blizzard. It was already clear then that it would take until about the summer of 2023 to get the green light from all control authorities and to seal the deal. After all, we’re talking about the potentially largest acquisition in the games industry, for which Microsoft is spending almost 70 billion US dollars.
Sony gets support from the FTC
Over the past few months, we’ve repeatedly reported that the major competitor, Sony, in particular, is resisting this takeover. The two companies have not only faced each other on the console front for years (Xbox versus PlayStation), there is also a risk of losing important cash cow franchises such as Call of Duty.
Sony receives special support from the US competition authority FTC (Federal Trade Commission). only threatened to sue and the Deal then wanted to block. But does the Japanese giant even need such a kind of puppy protection? According to Lulu Cheng Meservey, Sony itself is already very strong and is using the current “The Last of Us” series as evidence.
Activision CCO with “interesting” chain of arguments
Lulu Cheng Meservey isn’t just anyone, he’s Executive Vice President of Corporates Affairs and Chief Communications Officer at Activision Blizzard (who thinks up titles like that…). Meservey has published several tweets on Twitter in the last few hours to draw the FTC’s attention to the high quality of “The Last of Us” series.
Your reasoning: This great series is produced by Sony Pictures Television and PlayStation Productions. The series is in turn based on one of the most successful game series of all time, developed by a Sony studio and published by Sony exclusively for PlayStation. What we see here, in their opinion, is just one example of Sony”has an unmatched pool of intellectual property [verfügt]not only in the field of games, but also in the fields of television, films and music, which can be further developed into games or can market existing games.“
The success of the series would already have a positive effect on the sales figures for the games, Meservey continued. With such IPs up their sleeves, they think it’s only logical that Sony, as the market leader, should dominate the console space. The acquisition of Activision by Microsoft will not change that. A company as strong as Sony does not need FTC protection. What do you think of this thesis and chain of arguments?
Reference-www.buffed.de
