Samsung’s secret “Tiger” plan to take on Apple
Samsung has a secret plan to try to beat Apple in the United States.
Apple and Samsung have a historical rivalry in the smartphone market, sharing a large part of sales and revenues. But nevertheless, Samsung has never been able to beat Apple in the United States, and now his secret plan to achieve it has been revealed.
Known internally as “Tiger”, it seems that company executives met in Las Vegas before CES 2022 to discuss a strategy with which plantar cara a Apple in United States.
Samsung has a secret plan against Apple
As reported by the Korea Herald the 40 executives agreed a plan summed up by the acronym “Tiger”. These are the phrases of Samsung’s “Tiger” plan to beat Apple:
- “True number one in all categories” – “True number one in all categories”
- “Improve flagship market share” – “Improve the market share of the top of the range “
- “Narrow the“Gap between Apple” – “Bridging the gap with Apple”
- “Expand the presence of products like wireless earphones” – “Expand the presence of products such as headphones earphones”
- “Aim for a Record year” – “Aim for a record year”
The 2022 is the year of the Water Tiger, making it a very well chosen word by Samsung executives. As we can see, they want to improve the share of the highest smartphone ranges, which are where Apple competes and dominates, as well as improve in markets such as smart headphones, where AirPods are also leaders.
Samsung has always dominated in the lower and middle ranges of the smartphone market, however Chinese brands like Xiaomi are taking most of this market. Samsung’s plan seems to be to not fight in this market segment, and focus more on the high ranges where it competes with Apple, we will see how the play comes out.
Related topics: Technology
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Reference-ipadizate.com