Take-Two acquires Zynga (‘Farmville’), making the mobile market a direct target for ‘GTA’ creators

According has announced the company itself, owner of hits such as the ‘GTA’ or ‘Red Dead Redemption’ sagas through studios such as Rockstar or 2K Games, the acquisition It has been carried out for a price of 12,000 million dollars, which is an extraordinary amount for such a transaction. Microsoft’s purchase of Bethesda, for example, reached $ 7.5 billion. Take-Two is done in this way with all Zynga shares, valued at $ 9.86 each as of January 7, 2022. The resulting company will have a board of 10 members, two of them from Zynga.

Take-Two CEO Strauss Zelnick stated that this transaction “significantly diversifies our business and establishes our leadership position in mobile, the fastest growing segment of the interactive entertainment industry,” making the intentions very clear. of the company with this purchase. Thus, he states, “this strategic combination brings together our best console and PC franchises with a diversified mobile publishing platform and market leader “, which suggests the appearance of the Take-Two franchises on mobile devices in the future.

Zynga, a bet on the future with the mobile market in mind

Founded in San Francisco in 2007, Zynga has made a fortune with its accessible-oriented mobile games, and that in many cases they have had a great impact through widgets for social networks such as Facebook. This is the case of his biggest hit, ‘Farmville’. Other popular games from the company are ‘Words With Friends’, ‘CSR Racing’, ‘Golf Rival’, ‘Harry Potter: Puzzles & Spells’, ‘Empires & Puzzles’, ‘Zynga Poker’ or ‘Merge Dragons!’ .

Regarding the appearance of Take-Two franchises on mobile devices, the company says that “Take-Two has an extensive catalog of successful titles for consoles and PC with committed and loyal gaming communities, and There is significant opportunity to create mobile games and new cross-platform experiences for many of these properties.He adds that “Zynga’s nearly 3,000 employees include highly talented mobile developers, paving the way for Take-Two to accelerate this strategic initiative and introduce its iconic intellectual properties to the world’s fastest growing platform. sector”.