The name of Tata Sky has changed, now know what the company has given a new name

Tata Sky Binge: Tata Sky, the leading direct-to-home (DTH) company and a joint venture between the Tata Group and The Walt Disney Company, has decided to remove ‘Sky’ from its brand name after running for 18 years in a rebranding initiative. Now Tata Sky will be known as Tata Play.

Tata Sky, which boasts of over 19 million active users, feels that its business interest has gone beyond just DTH service and now includes fiber-to-home broadband and Binge, which provides 14 OTT services. does.

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According to Harit Nagpal, MD and CEO, Tata Play, “We started as a DTH company, but now we have become a content distribution company. “As the needs of a small base of customers were changing, and they were consuming content on OTT platforms, we wanted to build a platform and provide them with a unified experience. Hence, we launched Binge. We Also offer a broadband business.

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The CEO said that while DTH will continue to be their fastest growing and biggest business, OTT is also going to grow, and thus it is time for a brand recognition that goes beyond the DTH business.

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After being launched as an 80:20 joint venture between Tata Sons and Rupert Murdoch-owned 21st Century Fox, Tata Sky commenced operations in 2004. Subsequently, Fox and the Tata Group formed TS Investments, which acquired a 20% stake in Tata Sky. This gave Fox an additional indirect stake of 9.8%. Later, when Murdoch sold Fox’s entertainment business to The Walt Disney Company, the stake in Tata Sky was also transferred to the Mickey Mouse Company.