They reveal the contents that have given the most subscribers to Disney +, and the winner will surprise you

Not Marvel, not Pixar, not Star Wars. We already know the contents that have accumulated the most new subscribers in its premiere, and the gains will surely catch your attention.

We all know what are the powers from Disney+. Marvel, Star Wars, Pixar, or the original Disney movies. But at the time of attract new subscribers, there is other content that surpasses them.

With an already oversaturated market, the only way to win new users among streaming television platforms is to release new content that people really want to see.

This is what Amazon Prime Video is looking for with its series of The Lord of the Rings: The Rings of Power, for example, or Disney + itself when it releases Pixar films without going through the cinema. What are the contents that attract the most new subscribers?

The newspaper The Wall Street Journal has been monitoring new subscribers in the United States on the day of the premiere of powerful Disney+ content, in an information that takes us via The Direct.

As might be expected, releases like The Mandalorian, Hawkeye, or the Pixar movie Soul, have attracted thousands of new users. But other content has outdone them all:

As we can see in the graph, there is a significant peak of new users at the beginning of 2020, which corresponds to Christmas, and a second peak in March and April 2020, which is when the first global lockdown due to the pandemic took place.

In the summer of 2020 it premiered the content that has attracted the most new users to Disney + on the day of its premiere, in its entire history. Neither Marvel, nor Star Wars, nor Pixar: it’s about the musical Hamilton. That day they signed up for Disney+ 413,000 new subscribers, only in the United States.

The next most relevant premiere has been Pixar’s Soul movie, which added some more 150,000 subscribers.

The Mandalorian has also behaved well, attracting some 120,000 new users. Slightly more than Disney+ Day, where several series and movies premiered.

The movies stay in the middle zone. Black Widow got 80,000 subscribers, about the same as Mulan.

More disappointing are the data for Loki, with 47,000 subscribers, Y What if…?, with 36,000 subscribers.

Of course, there are more things to analyze besides the numbers, such as the dates on which they are released, and the ability to retain users. A movie that is seen in a while is not the same as a series whose chapters are released weekly for two months.