Disney +: First details about the subscription with advertising

On May 18, 2022By Garmin Philip

New model

Disney will soon revise the Disney Plus subscription model and also offer options with advertising. First information about the frequency and the duration of the advertising is there.

news

Disney Plus will soon expand the subscription model.

©Disney

Disney Plus will soon revise its subscription model and will also offer an option with advertising. The first details on the implementation of this plan are now available in a report by Variety known.

Accordingly, the commercial breaks on four minutes an hour restrict. Disney would offer fewer ads per hour than other streaming services that already use commercials. NBC’s Peacock shows about five minutes of commercials an hour, HBO Max also shows four minutes of commercials, and Hulu runs nine to 12 commercials an hour.

In terms of content, the advertising should address the family-friendly values hold by Disney. So no spots will be shown that deal with the consumption of alcohol or political content. Also advertising for entertainment offers of the competition should not be allowed.

However, no commercials should be displayed for children’s profiles and programs with children as the target group. The new option with commercial breaks will be introduced later this year and will offer a cheaper alternative. Accurate information on Price but are not yet known.