Advertising despite subscription? Netflix and Disney Plus want to use advertising in the future

For film and series fans, the major streaming providers are like Netflix, Amazon Prime Video or Disney+ It’s hard to imagine life without them, as they have been enriching the conventional TV program offering in Germany for a number of years with a large number of high-quality in-house productions, such as The Witcher, StrangerThingsthe new Marvel– and Starwarsseries to the upcoming one Lord of the Rings Series. For this, VoD services spend a lot of money and at the same time enjoy a growing number of paying subscribers.

A not insignificant aspect that speaks for the payment streaming services is that they are free of advertising – in contrast to the many free VoD providers who are mainly financed by advertising and cannot offer the wide range of films/series produced in-house.

That should change now: Netflix already presented the first plans to the shareholders at the end of the quarter, for the future to include advertising. Just a few weeks later, Disney+ is following suit and presenting its plans.

Advertising planned for Netflix with a cheap subscription

Netflix bets on new subscription offerin addition to the already existing ones, the essential cheaper should be, but through advertisements want to finance. The idea behind it is, on the one hand, to clear the way for advertising and at the same time to attract new customers with cheaper tariffs.

Whether the entire range of extensive content will also be available to new customers of the advertising subscription is still open. So far, Netflix has not announced any further specific details about the plans. According to US reports, it should be introduced at the end of the year.

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Disney goes a different way: advertisements for subscription customers

Disney is enjoying a growing number of subscribers to its Disney+ streaming service, which is still relatively new. So far, the new home of Marvel and Star Wars has only been offered in selected countries such as Europe and South America and parts of Asia in addition to the USA. By the end of 2023, they want to be available in 160 countries.

Despite the growing number of subscriptions and as currently third largest streaming provider worldwide after Netflix and Amazon, Disney + plans in the future include massive advertising. The plans now presented by the group envisage that commercials for every film or episode of a series be shown: Accordingly, with 4 minutes of advertising to be expected in a series of 45 minutes to one hour running time. In a 90-minute feature film, that adds up 8 minutes of advertising and more.

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It is important to the group that the shown Commercials suitable for families be. This is still below the level of private TV stations on television, which often show advertising of four minutes or more per interruption. At the same time, the planned introduction of the first advertising breaks will create the opportunity to extend the breaks, which may not appeal to every customer to the same extent.

So far, the advertising plans of the payment streaming services are still in the planning and testing phase. As soon as these are received by all customers worldwide, including Germany, you will find out here PlayCentral first.