Netflix’s cheap subscription will be created in cooperation with Microsoft. The Windows manufacturer and Bing and Azure operator announced this in the middle of the week.
Netflix will get an ad-supported subscription, that much is known. Well became announcedthat Microsoft will play a major role in this. The Redmond-based company will be the technology and sales partner. So the infrastructure is provided as well as the advertising network, which is also used by Bing. In addition to Google and Facebook, Microsoft has its own online sales for ads, but is not yet close to the competition in terms of size.
“Microsoft meets all the requirements for us to realize an ad-supported offer. Microsoft has already demonstrated the necessary flexibility to innovate technology and advertising topics, as well as privacy requirements of our subscribers. It is still early and there is much to do. Our long-term The goal is to give subscribers more options and offer advertisers a better working environment,” says Netflix COO Greg Peters (Chief Operating Officer).
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