Activision Blizzard: With which the company currently earns the most money

Activision Blizzard’s quarterly financial report reveals what many have been expecting since Diablo Immortal at the latest: A new platform hierarchy is emerging.

One can clearly see that the company’s sales have fallen compared to the previous year due to the declining PC and console sales. Meanwhile, the proceeds from the mobile games that Activision Blizzard has to offer make up around half of its income.

Activision Blizzard: PC and console revenue almost halved

Looking at the numbers in detail, the Californian group from Santa Monica earned about 332 million US dollars with its PC titles in the second quarter of the year. Meanwhile, it was 376 million US dollars with titles that Activision Blizzard offers on consoles. Even added together, both platforms are still below their mobile competition in terms of sales: an incredible 831 million US dollars was earned with titles that fall under the category “mobile and additional products” and, according to the company, primarily “revenue from mobile devices”. represent. The “Other” category generated an additional $105 million, which includes revenue from the distribution business and the Overwatch and Call of Duty leagues.

Comparing the totals to the same period last year, aside from the fact that they were much closer across platforms, another detail is striking: the revenue Activision Blizzard earned from console games has almost halved. With around 740 million US dollars, the platform was still scraping the revenues that could be posted on the mobile market (795 million US dollars). In third place were PC titles, which brought in the smallest portion of the three platforms at $628 million.

Activision looks for reasons – future of PC and console titles

The comparison also shows that mobile games are the only division of Activision Blizzard in which sales growth compared to the previous year could be determined: while PC and consoles are declining sharply, the mobile platform was even able to increase by around five percent. Activision attributed the decrease to “lower engagement with the Call of Duty franchise” and lower net bookings for World of Warcraft compared to the same quarter last year when the Burning Crusade Classic expansion was released. In addition, the waning of the pandemic boom, which has benefited PC and console games in particular, could be a factor in the downturn.

However, we can be almost certain that the prosperous future that the mobile market holds in store for Activision Blizzard will not jeopardize the development of the company’s PC and console titles. On the one hand, with the planned releases of Overwatch 2, Call of Duty Modern Warfare 2 and the Dragonflight expansion for World of Warcraft, three well-known representatives of the classic platforms are already in the starting blocks. In addition, Activision Blizzard was only recently taken over by top dog Microsoft, which is guaranteed not to want to let its huge share of the computer and console market simply die away.