PLAION: Koch Media gets a complete makeover
As Cook Media announced on August 4th all his companies with immediate effect renamed worldwide to PLAION. At the same time, this big step goes with you complete rebrandingdesigned to reflect the company’s global expansion.
With the Name change to PLAION (pronounced: play on) a fresh wind is blowing through the Koch Media house. According to Klemens Kundratitz (co-founder and CEO), they want to focus on that build strong foundations and create something newthat at the same time is better than what has been seen before.
“Over the past 28 years we have built an incredibly strong company that has worked with many of the best-known names in the industry. Since joining Embracer Group in 2018, growth has accelerated and we have become increasingly diversified. We have chosen our new name to reflect the evolution of our company’s content, our global expansion and to better represent who we are and where we are headed.”
PLAION overcomes the language barrier
Maybe not essential but still not unimportant factor is the pronunciation of the word “cook”. In a YouTube video from May 12, 2021, Kundratitz explains which ones Difficulties foreign business partners have with it.
PLAION: The new logo connects
Along with the renaming to PLAION, there will also be one revised CI, which lets the company shine in new splendor. So includes the new logo abstract “P”not only that represents modernized name, but moreover united by a green band represents play button and thus the universal role in the digital entertainment segment symbolizes.
“Our new name gives us the opportunity to build on our rich history as a publishing partner and our outstanding, ever-expanding network of world-class development studios and creatives, continue to provide world-class service to our partners, underscore our ambitions as a global player in the entertainment industry, but also to reinvent ourselves. Our vision is to empower and inspire our global teams and partners and unleash their full potential.” – Klemens Kundratitz
The former Koch Media, of course not just as a publisherbut presents with Koch Films (now PLAION PICTURES) also one leading independent film distributors on. as global publishing partner PLAION also cooperates with big names like Activision Blizzard, bethesda or Square Enix and is owned by ten game development studios.
as one of the biggest exhibitors PLAION will also be at this year’s gamescom be represented. So you should search for Koch Mediabest stop after that green play button lookout
Reference-www.playcentral.de