Disney +: subscription is becoming more expensive and more popular

On August 11, 2022By Garmin Philip

Price increase & advertising

A financial report by the Walt Disney Company shows that subscription numbers have risen significantly. Nevertheless, the service is more expensive and gets advertising.

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Towards the end of the year, subscription fees for the Disney+ streaming service are expected to increase again. The price for that standard subscription scheduled to launch in the US on December 8th $10.99 per month cost, which would be a $3 price increase.

In addition, a subscription with commercial breaks will also be introduced, as we have already reported. This release is scheduled monthly $7.99 cost what the original price of the regular subscription was.

How exactly the price change will manifest itself in Europe is not yet known. So far, it was assumed that the advertising-supported subscription would be significantly cheaper.

the last price increase for Disney Plus took place in February 2021 for new customers and in November last year for existing customers. The price rose from 6.99 euros per month to 8.99 euros per month or 89.90 euros per year.

Subscriber numbers and income are increasing

Disney can currently look forward to very good numbers for their subscription service. Both the number of customers and sales increased the last financial report showed.

In summary, the three streaming services that belong together brought it Disney+, Hulu and ESPN+ end of June on total 221 million subscriptions. Disney has thus caught up with the other streaming giants, as Netflix also previously had 221 million users.

In the case of Disney+, subscription numbers fell by 31 percent to 152 million customers. According to the report, the profit for the entire company was impressive $1.4 billion.