Disney+: Rumors about Prime subscription extension

On September 1, 2022By Garmin Philip

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According to reports, Disney + is considering offering an extension of the subscription model. Disney is said to be based on its competitor Amazon Prime.

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Disney is working according to a report by the “Wall Street JournalAccording to a new subscription model for Disney +. The offer, called “Disney Prime” within the company, is primarily aimed at existing customers, who should be able to receive merchandise and exclusive products from the entire company at reduced rates. Customer data that is relevant for recommendations should also be better revealed in this way, as the portal reports, citing internal sources.

With the new subscription, Disney is orienting itself towards its quasi-competitor Amazon Prime, which, in addition to streaming series and films, also offers advantages such as free premium shipping for orders. In addition to the exclusive merchandise items for Prime customers mentioned, the additional benefits of the extended Disney subscription could also include discounts on trips offered by Disney and day passes to Disneyland.

As Kristina Schake explains in her role as senior vice president, current technology offers new ways and possibilities to adapt the user experience in order to offer each customer customized entertainment and product suggestions. The new subscription model is just one of the ideas that Disney would explore.

The streaming service Disney+ has drawn attention to itself in recent months with further headlines, the outcome of which is in some cases still eagerly awaited: the company has already announced a price increase for the Disney Plus subscription, which initially only applies to US customers. A Disney Plus subscription with commercial breaks has already been introduced, which is scheduled to be launched in the current calendar year – a similar model is also in the starting blocks at Netflix.