Sony and Tencent are increasing their investment in Elden Ring developer FromSoftware

Either Sony as well as Tencent have their investment in the Japanese developer studio FromSoftware enlarged. This is for those Dark Souls-games, Bloodborne and Sekiro known and celebrated at the beginning of the year Elden ring his greatest success to date. Apparently, this new reach is now to be used to spread the company’s own brands even more. Most of the shares in the studio are still held by the Kadokawa Corporation.

Sony and Tencent invest in FromSoftware

Sony and Tencent hold tight together now 30 percent of the shares. Sony belong well 14.09 percentwhile the Chinese company 16.25 percent owns. the remaining 69.66 percent are still included Kadokawa. Over a press release the new investments were communicated. Concrete goals are not formulated, but a basic direction can be clearly identified.

While Tencent especially with a lot of experience on the mobile market has, knows himself Sony with the worldwide distribution and strengthening of own brands above different media away from. This concentrated power wants FromSoftware apparently use to own IPs like “Elden Ring” even better.

While also older titles from the studio good reviews got and were able to inspire many players, only with “Elden Ring” did the final one succeed breakthrough on a global scale. The sales figures were right from the start on record rate and for several weeks, there was hardly any other topic in the gaming world that could attract so much attention.

while the Action RPGs previously served a niche of die-hard fans because of the high degree of difficulty and the high entry hurdle, suddenly many more people gave the game a chance. The implementation of a open world as well as working with game of Thrones-Creator George RR Martin were clever moves by FromSoftware.

The investments could therefore have been made directly with the “Elden Ring” in mind. FromSoftware would like to expand the brand further. With the new financial support could be so next possible DLCs in the future too Mobile offshoot, successor, movies, Books or series to be located in the mysterious inland.