Netflix: No crypto advertising should be allowed for advertising subscriptions

Netflix: Your own productions in an ad-financed subscription level ad-free?


from Rhonda Bachman
The Netflix streaming service has been working on an advertising-financed subscription for a long time. According to internal sources, the company is said to have already started talks with potential web customers. However, advertising for politics, gambling and cryptocurrencies as well as advertising for children is said to be excluded.

It has been reported for some time that the streaming giant Netflix is ​​working on an ad-supported subscription. Recently it was said that this subscription will not be free, but only cheaper than the previous plans. On the other hand, relatively little advertising could be shown at the beginning of a film or series. Now internal sources want to know that Netflix is ​​already in talks with possible advertising partners.

Netflix reportedly doesn’t want crypto ads

Netflix customers who pay full price for a subscription will not see ads, sources told the Sydney Morning Herald. However, viewers with an ad-supported subscription should see ads that cannot be paused or fast-forwarded. In Australia, Netflix is ​​said to have already started talks with local advertising partners and set some rules for them. The streaming service wants to reject advertising for politics, gambling and cryptocurrencies and does not want to market any products to children.

Netflix wouldn’t be the first company to speak out against cryptocurrency advertising. The social network Facebook had already banned ads for crypto products in February 2018, but allowed them again later that same year with restrictions. Facebook didn’t want to offer scammers a platform.

In addition, Netflix is ​​not the only streaming service that wants to introduce advertising for its customers. Amazon’s Prime Video and Paramount’s relatively new service already use a hybrid model. Disney also wants to follow suit with Disney+ and show advertising, although this advertising-financed model is also tied to a subscription. The service allegedly wants to show around four minutes of advertising per hour of a film or series.

Source: The Sydney Morning Herald

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