Need for Speed ​​Unbound features collaborations with Versace, Puma and other fashion brands

On the busy streets of Lakeshore, style isn’t just a vibe, it’s a lifestyle. Need for Speed ​​Unbound will expand the energy and style at the heart of the franchise through a series of partnerships between Electronic Arts Inc. (NASDAQ: EA), Criterion Games™ and some of the world’s most influential fashion innovators.

Pioneering brands like Palace Skateboards, Versace, Puma, Namilia, Danielle Guizio, ALPHA Industries, AWGE, Born x Raised, Brain Dead, Champion, EDWIN, FILA, GCDS, KHRISJOY, MKI MIYUKI ZOKU, NAPAPIJIRI, Vans, and more will bring each Bring your vision of style to life for fans to discover in Need for SpeedUnbound, launching worldwide on December 2.

The fashion contributors were chosen by the game’s Fashion Director, and Editor-in-Chief of UK Cultural Magazine Wonderland, Toni-Blaze Ibekwe. “Need for Speed ​​Unbound features a real visual identity, one where players can see themselves and their style represented in the title,” said Ibekwe. “With these partnerships we are blurring the lines between real life and digital content, and my main goal is for fans to embrace the freedom to express their style through clothing and wear some of their most “edgy” options in the game. to real life.”

Palace, Versace, Puma, Namilia and Danielle Guizio will bring their iconic brands to the Need for Speed ​​Unbound experience through custom collaborations that represent each of their cutting-edge styles, going beyond just licensed player apparel.

• Palace: For those trendsetters racing on the streets of Lakeshore City, the Need for Speed ​​Unbound Palace Edition, developed in conjunction with Palace Skateboards, offers a variety of custom cars, clothing, and decals to beautify your vehicles and character outfits. For more information about this edition enter here.

• versace: An iconic fashion house that needs no introduction, Versace will bring its prestigious style to Need for Speed ​​Unbound through an in-game rival, Medusa, who brings to life the rebellious energy and sparkling glamor of the Versace woman as a runner streetwear, along with 10 pieces of clothing within the title, from jackets to sports shoes.

• Cougar: A longtime partner of the Need for Speed ​​franchise and synonymous with “Forever Faster,” Puma brings the speed with Chase, a rival racer driving a special Puma-customized Porsche 911 GT3 RS. Players will be able to get 13 exclusive branded items in-game including sweatpants, hoodies and jackets. A special Puma x Need for Speed ​​Unbound capsule collection of real-world footwear and apparel will also be available at a later date.

• namilia: Driven by the revolutionary spirit of youth culture, as well as the celebration of freedom and self-identity, Namilia will feature a selection of six in-game items, from a coat to a corset. The Namilia x NFS Capsule Collection features an exclusive item that will be revealed closer to the game’s launch.

• Danielle Guizio: A luxury brand that reflects the subcultures of New York City, the GUIZIO collaboration will feature Harlow, the in-game rival who will make her mark in a special Chevrolet Corvette Stingray customized with the brand’s iconic livery. Fans will be able to obtain five exclusive GUIZIO apparel items in-game, from their ready-to-wear collection.

Players will be able to outfit their in-game characters with gear from AWGE, Born x Raised, Brain Dead, Champion, EDWIN, FILA, GCDS, KHRISJOY, MKI MIYUKI ZOKU, NAPAPIJIRI, Vans, and more.

“The Need for Speed ​​franchise is becoming a home for pioneering, cutting-edge brands that are actively shaping the culture,” said Kieran Crimmins, Creative Director, Criterion Games. “With Need for Speed ​​Unbound, we wanted to level up that spirit by creating a universe truly authentic that not only represents our players but also creates opportunities for them to interact and experience these renowned brands in a whole new way. These partnerships are just the beginning and we look forward to sharing details on more partners in the coming weeks.”

Need for Speed ​​Unbound fashion partners bringing their styles to the streets of Lakeshore City said:

• Mathias Wendholt, PUMA Motorsport Marketing Director, PUMA: “Since 1985, PUMA has been a part of the world of motorsports, always driven by a relentless commitment to creating innovative products for the world’s best racing teams and their fans. Our integration into NFS continues this focus on the digital world, where we always strive to work with the most exciting brands, giving our consumers the ability to wear our brand in the digital environment and show that PUMA Motorsport is also FOREVER.FASTER in line”

• Nan Li, Founder of Namilia: “Racing style has always been at the heart of NAMILIA’s brand identity, blending performance wear with haute couture, pop culture and go-out wear. As one of the most legendary racing games, Need For Speed ​​has been extremely influential in keeping the aesthetics of racing modern and cutting-edge. We love seeing our designs digital and wearable, as virtual reality and 3D animation are guiding the future of fashion. All of the game pieces are available in real life, making this Namilia x NFS collaboration be a perfect creative meeting point. As a client, you can not only feel strong dressing your character, but you can also bring that same confidence to your real life and be the most powerful person in your imagination.”

• Danielle Guizio, Founder of GUIZIO: “Growing up playing video games is definitely where my competitive nature was established, and to this day it kicks in and lights up in business. The feeling of always wanting to win never disappeared. Doing this collaboration makes my childhood dreams come true, not only by having my own car in the game, but also by having more female representation within the video game industry. That personalization that was missing before is now paying off.”

Need for Speed ​​Unbound puts gamers around the world in the seat of a fantasy street racer as they outwit the police and prove they have what it takes to win The Grand, Lakeshore’s ultimate street racing challenge. . This title features a completely new and unique visual style that combines elements of street art with the most realistic cars in franchise history.

Need for Speed ​​Unbound and Need for Speed ​​Unbound Palace Edition will be available on December 2, 2022 on PlayStation 5, Xbox Series X|S, and PC via the EA app, Origin, Steam, and the Epic Game Store for $69.99 and $79.99, respectively.