Samsung Electronics increases double digits and is among the five Best Global Brands of 2022

Samsung Electronics Co., Ltd. was recognized today by Interbrand, a global brand consultancy, as one of the top five in “Best Global Brands” 2022. Every year, Interbrand announces the world’s top 100 brands and Samsung’s brand value is evaluated at US$87.7 billion, representing a growth of 17% compared to US$74.6 billion in 2021, ranking the company in fifth place for three consecutive years.

The achievement was based on Samsung’s restored financial performance, which is now close to pre-pandemic levels, and increased demand for memory due to increased data usage. In 2021, Samsung achieved a brand value growth of 20% compared to 2020 and continues with double-digit growth this year. The tech company first entered the top 10 list in 2012, ranking ninth, and has managed to move up the rankings each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support of our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work as a team to provide a better and more satisfying customer experience.”

Several factors evaluated by Interbrand to build the value of the Samsung brand

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy between its products and bring the next level of experience to customers. In addition, Samsung also launched Customer eXperience-Multi Device Experience Center to strengthen your multi-device connection experience.

Along with these measures, Samsung has integrated SmartThings into its product categories, creating an inclusive ecosystem and multi-device experience. SmartThings also allows consumers to get the most out of their devices of the South Korean brand, as well as any third-party products they may already own.

Additionally, Samsung’s Future Generation Lab was created to encourage authentic conversations about next generation activities. Feedback from the lab has been applied to product and marketing activities.

In addition to innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive, and robotics through constant investment also played important roles in Samsung’s growth.

Samsung achievements in each division for a better customer experience

Mobile

• Galaxy S22 series camera innovation based on customer feedback and the launch of the Nightography campaign cementing leadership in the foldable mobile phone category.
• Partnership with Google and Microsoft to strengthen the connected user experience.
• Respect the value of user security and privacy through Samsung Knox.

Net

• Pioneer network innovation path in virtualization and openness with large-scale business experiences.
• Drive the 5G industry forward with its market-leading 5G portfolio from RAN and Core to automation tools.
• Making the ESG commitment a reality through smart grid solutions for energy efficiency.

Screens/Monitors

• Continuous innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K.
• Strengthen its portfolio of products based on the lifestyle of customers, such as The Frame and The Freestyle.
• Bring new gaming experiences to consumers, including Samsung Gaming Hub and Odyssey Ark.

Home appliances

• Expand Bespoke product categories beyond the kitchen to the whole home, including laundry care, floor care and air care.
• Deliver sustainability values ​​through its products: achieve a high level of energy saving rate for the main products, ensure guarantees for the digital inverter compressor, reduction of the emission of micro plastics from washing machines in collaboration with Patagonia.
• Build excitement among Bespoke fans through engagement-focused O&O campaigns.

Semiconductor

• Invest in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (US$17 billion new manufacturing line construction in Texas, KRW 20 trillion R&D complex in Giheung).
• Deliver industry-leading semiconductor innovations that improve product performance and power efficiency (the industry’s first 3nm GAA mass production).
• Develop innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, 2nd generation SmartSSD) and expand strategic partnerships to address new industry challenges .
• Push the boundaries of logical solutions that can deliver enhanced user experiences and new opportunities (Exynos 5G modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s “Best Global Brands” are listed according to each brand’s value assessment, which is the result of a comprehensive analysis of the company’s financial performance, the brand’s influence on customer purchases, and competitiveness Of the brand.