“Tastes of Victory” – Gaming streamer DrDisrespect releases $65 bourbon, sells out in 2 hours

Gaming YouTuber Guy “DrDisrespect” Beahm (40) has established an image over the years as a tough macho streamer who once won a meaningless video game competition 30 years ago and is still living on his fame today. And what’s missing to complete the monster mustache, giant ego and sunglasses? A custom bourbon. The $65 bottle was snatched from his hands.

This is Guy Beahm:

• Guy Beahm was pretty devastated in 2016: he had just left his job as a developer at Call of Duty, was living in a bad corner with his wife and newborn child and could see drugs being sold on the streets outside. He started his career as a full-time streamer.
• Today, 6 years later, Guy Beahm isn’t just any streamer, he’s a master at branding and marketing himself. With “DrDisrespect”, the former Call of Duty developer has created an artificial character with his own background story and an image. Even a catastrophic career setback could not change his success.
• But now he has launched a new type of bourbon as Herschel “Guy” Beahm IV.

DrDisrespect shares video – website collapses under the onslaught

This was the new action: A new product, a bourbon whiskey, was revealed yesterday, 11/17, via a website video. The drink is called Black Steel Bourbon.

The bottle cost $65.

DrDisrespect shared the Bourbon Page’s post via his Twitter account and in a short space of time it garnered nearly a million views. He even said the site couldn’t take the onslaught and crashed.

The news came after only 2 hours: The bourbon is already completely sold out. The “Launch Day Was a Success — The Taste of Victory Has Only Just Begun” (via twitter).

It is not known how many bottles were sold.

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Whiskey has been distilled by a master distiller

What kind of whiskey is this? The “Black Steel” is a Kentucky straight whiskey, with 93 proof. That equates to roughly 46.5% ABV – so it’s strong stuff.

Said to have been made by an “award-winning master distiller,” the bourbon has a “smooth yet recognizable wild flavor.” There are hints of green apple, vanilla, and citrus, along with hints of charred wood and sweet grain.

As Whiskeyraiders website knows, the whiskey was distilled by Marianne Eaves, the first female master distiller since Prohibition. She’s probably been working on the brand since May, the whiskey site knows.

DrDisrespect had already announced in November 2021 that it would launch such a drink.

Black Steel explicitly advertises Guy Beahm and his alter-ego DrDisrespect. It is said that his obsession with whiskey and winning led him to create the most delicious whiskey: So Taste Victory.

This is behind it: Today, alcohol is practically only advertised via the image and the story: Run tastes like revolution and piracy, gin is noble, comes from nature and is rooted in the homeland, whiskey is something for the hard-working man who carries the world on his shoulders .

Actually, it is obvious that the streamer, who has always told the best story about himself, has great success with it.

More projects by DrDisrespect:

DrDisrespect Reveals 1st Gameplay of Its AAA Shooter – Promises “New Era of Competitive Multiplayer”