EA SPORTS: Partnership with Max Verstappen revealed

EA SPORTS has announced a new partnership with Max Verstappen, which should further expand the future cooperation.

EA SPORTS announces a partnership with multiple Formula 1 world champion Max Verstappen.

The agreement sees the Oracle Red Bull Racing driver working with the brand to create content for the entire EA SPORTS portfolio. This also includes a sponsorship with Verstappen for the 2023 season, with EA SPORTS branding appearing on the chin of his racing helmet.

“Max is a tenacious competitor and true champion who shares a deep love of gaming and gaming,” said Andrea Hopelain, SVP of Brand for EA SPORTS & Racing. “As he breaks into Formula 1 history, we look forward to working with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.”

“Whether I want to play with my friends or compete with others off the track – EA SPORTS has always been an important part of my life,” said Max Verstappen. “EA SPORTS is an icon for so many millions of fans and I’m proud to represent them in the 2023 season.”

In the last two seasons, Max Verstappen has become one of the biggest names in the sport. After winning his maiden FIA Formula One World Championship in the final race of the 2021 season, he dominated last year, taking the title at the 2022 FORMULA 1 HONDA JAPANESE GRAND PRIX with four races to go.

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