Galaxy Unpacked 2023: delivering the innovation expected by the Latin American consumer

In the constant path of innovation, improving people’s lives and routines has become a continuous pursuit. And the issue is even more important when we talk about smartphones, essential items that accompany us everywhere and that usually take a good part of our lives. At Samsung, we follow an important business philosophy: devoting human resources and technologies to create superior products and services, thus contributing to a better global society.

With that in mind, innovation has always been at the center of every decision of samsung. Through technology, the company constantly challenges itself, creating and offering a wide range of innovative products to the market. From cutting-edge smartphone technologies to semiconductors, we are committed to pursuing innovation not only to achieve world firsts, but also to deliver new and enhanced experiences for our customers. And, once again, Samsung goes further with the arrival of new products from the Galaxy ecosystem, our model that encompasses the latest in processing, cameras and security systems.

Consumers in Latin America are looking for a complete premium experience. Electronic products that meet your unique needs, combining the latest in mobile device technology with a commitment to sustainability.

We see that consumers are gradually becoming more willing to choose products that respect the environment, and for exactly this reason, Samsung has strengthened its commitment to strategic environmental vision. Last year, for example, we pioneered the use of ocean-going fishing net materials repurposed in the Galaxy S22 series, and helped recycle one of the world’s leading sources of plastic waste.

In this regard, Samsung Electronics has joined RE100 in a collaborative effort to reduce indirect carbon emissions from energy consumption, and aims to meet renewable energy needs by 2050 for all global operations. In Central and Latin America, we will reach the goal up to 2025.

Added to this, we have the scenario of a growing expansion of the 5G connection throughout our continent. This is because it is known that, in Latin America, 39% of people already use the 5G network, which represents almost double the average use in the United States.².

For us, the definition of premium also encompasses innovation to create truly connected and more sustainable technologies, reducing energy consumption and increasing the durability and useful life of products, in order to explore reuse and set new standards of excellence. for the industry.

So our devices are also driving a major transformation in the way we support connectivity. From our latest collaborations with innovative industry leaders to expand the 5G ecosystem, to our vast portfolio of 5G-enabled devices, we’re bringing people and places virtually closer together.

And above all this, Samsung seeks to earn more and more the trust of its consumers, offering a smooth, safe and practical shopping experience. Therefore, the premium experience is already introduced at the initial moment, when purchasing the products.

In Latin America, exclusive services and conditions are offered to customers, such as exchange programs and upgrade of devices, insurance service, such as Samsung Care+, and introductory promotions. Initiatives like these promote safe, convenient and satisfying shopping at Samsung’s official online and physical stores, while ensuring the sustainability behind the durability and reusability of our products.

The best is yet to come

The full Premium experience will be revealed in our next Galaxy Unpacked on February 1 with updates from our connected ecosystem.