gamescom reveals how much it costs to show a trailer at Opening Night Live

Publishers and developers from all over the world want to be part of gamescom’s Opening Night Live (ONL) in August 2022. A website now reveals how much it costs those involved.

The gamescom Opening Night Live is an important event in the world of gaming year after year. Numerous development studios and publishers use the prestigious opportunity to present their latest projects and show trailers for upcoming games that are well worth seeing.

For 2022, gamescom has now revealed how much it costs to be a part of the show.

How much does it cost? As gamescom reveals on its own website, the price of a demonstration at Opening Night Live depends on how long the presentation is (via gamescom.global).

There are indications for demonstrations that go from 30 to 120 seconds.

duration	Price
30 seconds	85,000 euros
60 seconds	125,000 euros
90 seconds	165,000 euros
120 seconds	210,000 euros

What can be shown? The Opening Night Live, again hosted by Geoff Keigley, is intended to provide first glimpses of the gamescom 2022 events in addition to new game announcements and trailer and gameplay reveals.

A benchmark for the expected content could be a look at the past year. At gamescom 2021 we saw 42 new trailers. Among them was the Marvel’s Midnight Suns announcement trailerthe multiplayer trailer for the shooter CrossfireX and the open beta date of New World.

What requirements must be met? In addition to the costs that developers or publishers have to pay for a spot at ONL, there is another requirement: since the number of places is very limited, the coveted spots are only awarded to publishers / developers who are part of gamescom on site .

When is the gamescom 2022 Opening Night Live? The opening night live of gamescom 2022 is live on August 23 from 8:00 p.m. to 10:00 p.m. German time.

Are you looking forward to gamescom 2022 and will you watch the trailer that the developers and publishers paid at least 85,000 euros for the broadcast? Write it to us here on MeinMMO in the comments!

If you want to recall last year’s gamescom, feel free to listen to the episode of the MeinMMO podcast, in which Leya Jankowski and Schuhmann shed light on the event again.

Gamescom 2021 in the podcast: More than 40 games in 2 hours – half forgotten, still cool?