YouTube Originals, the creative division of Cobra Kai, closes after 6 years of travel

On By Garmin Philip

After more than five years investing in the production of its own content, YouTube Originals announces that it is ceasing its activity.

The objective of YouTube Originals has always been very logical, although it has had some aspects against it. Being the great platform to watch videos, YouTube had an enviable position in the face of creating its own productions, but the uneven quality of projects and consumer habits have played against it.

YouTube Originals was born six years ago and in its journey it has gone through different phases. One of the most important was in 2019, when it stopped being paid and changed to a free format with ads. However, in none of these movements did he manage to reach as much audience as expected.

Robert Kyncl, business director of YouTube, has published a tweet with the statement of the end of activity of this division that it currently has “over 2 million creators in the YouTube Partner Program and our community has never been more successful – we’ve paid out over $30 billion to creators, artists and media companies in the last three years“.

The news is no surprise. When almost a year ago the top leader of YouTube Originals, Susanne Daniels, left her post, she had already begun to to speculate that this step was taken.

When talking about the productions that have been carried out, those who know about the project, and there are not many of them, will think of the title of Cobra Kai. A somewhat debatable acknowledgment as it is a series that has begun to succeed in an unimaginable way after landing on Netflix.


If you like series like Friends, The Sopranos or Game of Thrones, HBO Max has these and many more in its catalog.

In any case, the money that was invested in YouTube Originals will be directed towards other projects such as the Creator Shorts Fund, Black Voices, YouTube Kids or Live Shopping when On March 1, this division will close definitively..

It can be said that YouTube has tried and the objective was more than logical, but it has not managed to get viewers to sit down in front of the televisions to follow the series on its platform, nor with the rise of Smart TV. Now we will see if any production begins a new journey in another streaming service.



Reference-computerhoy.com