Neither Google Maps, TomTom or Waze: this is the best navigation app for Android

Google still has a lot of work to do if it wants its maps application to be the best on the market, although at least it is already the most popular.

Surely one of the navigation applications that you use the most is Google Maps, not only because of its authority, but also because it comes pre-installed on most of our electronic devices such as Android phones and tablets, and is the main axis of some operating systems such as Android Auto.

And the fact is that if you thought that you were using the best navigation application on the market, you are very wrong, because there is another program that gives Google quite an advantage in this regard, and that you may know a little less about because it is not as popular.

Now according to market analysis firm counterpointresearch, relying on its latest edition of the report Location Platform Vendor Scorecard which analyzes more than 25 location and mapping platform providers, has brought to the table the biggest winners when it comes to this market niche, and Google is in second place.

And it is that the mapping and navigation application with the highest market value is HERE, which for the fifth consecutive year has the highest score of all the classifications, and taking quite a few points from Google, so it is not a coincidence.

To reach this conclusion, we take into account over 65 key capabilities spanning up to seven categories featuring map data, location intelligence, location services, data platform, developer ecosystem, partner and customer growth, and more.

In the report it can be read that “HERE has expanded its portfolio over the past 18 months, but also the platform capabilities, partnerships and customer base to further widen the gap with all other platforms, setting a gold standard for a location data platform. ideal for the technology industry”.

They comment that the HERE platform “has become a unique and industry-first system with infrastructure and toolsets for companies to develop, license, and integrate 1st and 3rd party mapping”.

Talking about Google Maps, remains the second largest provider of location platforms, obtaining a good score in terms of completeness, coverage, points of interest and updating of map data.

They also highlight “adding newer capabilities like augmented reality into the consumer space, leveraging the 3.5 billion Android users worldwide”.

Google Maps will surely continue to be the favorite of the general public due to its ease of access, but companies or professional users may be able to take better advantage of other offers such as HERE’s.