Youtube: Most viewed scenes are marked, Youtubers fight back

A dispute has broken out between Youtubers and the company belonging to Google. So far, viewers have had to torture themselves for a few minutes before an interesting part of the video comes. There is now a new function on YouTube in the USA that paying users of YouTube Premium have already been able to try out and that is now being rolled out to all users. This is a feature that automatically sets the am most viewed scenes in a video. YouTube users should be able to see short, exciting video clips, although the actual video is much longer.

Youtube vs Tiktok

However, Youtubers are up in arms against this change because they feel pressured. YouTube itself is facing growing competition from the Chinese social network Tiktok. The short video clips typical of Tiktok are currently popular and bring a lot of clicks to the network. After all, more and more users have less time and only want to watch quick videos in between. With the marking of the most viewed scenes, YouTube also wants to offer short clips. Also can Excerpts played in a continuous loop will.

A new feature will soon be tested exclusively for YouTube Premium paid subscribers. YouTube is intended to support viewers in finding scenes within a video that should be particularly interesting for the respective user. It is still unclear when the new features will also be available in Germany.

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Collection of new functions on Youtube:

• YouTube has rolled out a new feature for all users in the United States that aims to compete with the growing video clips platform Tiktok from China.
• It’s a feature that automatically marks the most viewed scenes in a video. In this way, YouTube users can quickly jump to individual scenes and – if desired – view them in a continuous loop. After all, Tiktok is so popular because of the short videos.
• A test will soon be held exclusively for paying users of YouTube Premium, in which YouTube will help the user to find scenes that are particularly interesting for the respective user.

Sources: The Verge, Google